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The whitepaper “Great People Decisions” highlights that aligning business strategy, employee experience, and customer focus drives sustainable success. Using the Four-Quadrant Framework—People-Purpose Synergy, Heart of Engagement, Experience Amplifier, and Customer Compass—it illustrates how HR links purpose, performance, and customer value. A strong culture unifies these alignments, fueling innovation, engagement, and competitiveness, making alignment through culture the true DNA of lasting organizational growth.
